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Revlon Targets Travel Retail with First New Fragrance in Over a Decade

Revlon's new scent, Love is On, is in a heart shaped bottle.

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By: Marie Redding

Senior Editor, Rodman Media

Revlon is about to launch a new fragrance, Love is On, at The Duty Free & Travel Retail Global Summit (TFWA) show in Cannes on October 18th – and its the company’s first fragrance in over a decade.

Revlon is targetting travelers looking for a lower price point, which might prove to be a smart decision, since the travel category is typically dominated by prestige brands.

The Packaging

Love is On is a bottle encased in a deep red over-sized heart. The bottle looks like it is laying on its side, but it stands upright inside the heart.



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